Friday, October 16, 2009

What's the Glenn Beck demographic?

It's got to be overwhelmingly people over 60. This clip has him celebrating things from the 1970's.

It's as if Fox is serving up a "nice young man" for older viewers in order to reassure them that the next generation hasn't forgotten the good old days. The crying bit also seems like a hook for elder-sentimentality.

Beck's recent outrage over somebody quoting Chairman Mao has got to be lost on anybody born after 1960. (Mao died in 1976 but was a fading figure in the years prior.)


Saw Major Garrett of Fox News at Harvard Tuesday and he said the only demographic that matters to Fox is 18 to 45. I've read one estimate that Beck's audience has increased by over 70% in the last quarter but didn't get a chance to ask Garrett about that.

By Blogger gmoke, at 10/16/2009 11:00 PM  

via jusiper:

The Democracy Corps' focus groups have resulted in a very detailed portrait.

One of the more surprising findings: Republican women are the key drivers of the Glenn Beck phenomenon


One of the less shocking findings: they really have lost all touch with reality.

The most interesting finding: strongly conservative independents are still sane; where rationality goes out the window is among self-identifying Republicans. The problem: two out of three base Republicans have lost touch with reality. That means Republicans who are actually interested in governance can't win primaries anymore.

(he's just kidding about the linked rumor.)

By Anonymous Anonymous, at 10/18/2009 1:53 AM  

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