Selling health care legislation:Slowpoke
has some good suggestions, especially in the second panel.
i don't know if these are recommendations or satirizing the bush approach. do we really want to ape frank luntz? the bush approach was to sell a pile of shit by draping it an american flag. we are not selling a pile of shit. word games and jedi mind tricks isn't the magic silver bullet that will pass this thing. getting off our butts and not allowing the opposition to be the louder voice will do more to get this accomplished than thinking up new, slick semantic word games.