Q: Why is it that radio DJs never back-announce tracks when you want to know what it was?
A: It may be company policy.
From Nancy Sinatra's NYTimes OpEd
: (emp add)
Radio station owners argue that artists receive free promotion from airplay of their records. This is simply untrue. Most of the music played on AM and FM radio is at least two years old. And the practice of “backselling” — mentioning the name and performer of the song that was just played — has fallen into such disuse that a decade ago the nation’s largest radio station operator, Clear Channel, asked for $24,000 per title to mention the song’s artists on the air. It’s no surprise that companies unwilling to even recognize artists on the air would also be averse to paying performance royalties.
Actually, I believe that there are now companies that broker deals for payment to stations for backanouncing. I too think this is payola but the FCC thinks otherwise.