A two minute television commercial:
If you watched the baseball All Star game, somewhere past the half-way point (7th inning?) there was a commercial for Taco Bell. They were promoting a menu that had 79¢, 89¢, and 99¢ items.
The commercial ran for two whole minutes. That's remarkably long. Most commercials are 15 and 30 seconds. A 60 second commercial is considered long.
Have advertising rates dropped so much that companies can now afford to pay for extra-long commercials?
CODA: Yes, Taco Bell was a prime sponsor of the event, so maybe they were given the long slot as part of a sweetner for the deal. But still ...
It seems like two minutes of advertising is just way too short to get someone to actually want to eat at Taco Bell. Can't they afford infomercials?
You may joke, but Billy Mays was going to do some 1/2 hour infomercials for Taco Bell before he passed away. Seriously.