Tuesday, July 14, 2009

A two minute television commercial:

If you watched the baseball All Star game, somewhere past the half-way point (7th inning?) there was a commercial for Taco Bell. They were promoting a menu that had 79¢, 89¢, and 99¢ items.

The commercial ran for two whole minutes. That's remarkably long. Most commercials are 15 and 30 seconds. A 60 second commercial is considered long.

Have advertising rates dropped so much that companies can now afford to pay for extra-long commercials?

CODA: Yes, Taco Bell was a prime sponsor of the event, so maybe they were given the long slot as part of a sweetner for the deal. But still ...


Yo no quiero Taco Bell.

By Anonymous Screamin' Demon, at 7/15/2009 9:57 AM  

It seems like two minutes of advertising is just way too short to get someone to actually want to eat at Taco Bell. Can't they afford infomercials?

By Anonymous Anonymous, at 7/16/2009 6:19 PM  

You may joke, but Billy Mays was going to do some 1/2 hour infomercials for Taco Bell before he passed away. Seriously.

By Anonymous Me quiero, at 7/17/2009 7:20 AM  

Who actually watches baseball anymore?


By Anonymous basil, at 7/17/2009 9:31 PM  

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