Sarah Palin pick = gimmick:

Andrew Sullivan:

... this struck me as a desperate and possibly disastrous ploy for the McCain campaign, a self-evident gimmick, driven by the demands of campaigning, not the duty of governing."

Anonymous Liberal:

... I have a feeling this pick may come across as very "gimmicky" to a lot voters.

Charles Homans (at the Washington Monthly):

... the Palin choice does have a gimmicky quality to it ...

AMERICAblog:

This is a gimmick -- a pure political gimmick.

Chuck Todd:

This could look like a gimmick.       It's gimmicky, and the gimmick could wear out."

And other commentators 1 2 3 4 5 6 7 8 9 10

gimmick:

1. an ingenious or novel device, scheme, or stratagem, esp. one designed to attract attention or increase appeal.

posted by Quiddity at 8/29/2008 04:02:00 PM