Stealing the other candidate's slogan:
In 2000, John McCain was considered a reformer on issues like campaign spending and lobbying reform. He was a "reformer". The Bush campaign reacted, with Karen Hughes suggesting that Bush bill himself as the "Reformer With Results", even though no reforms were specified. Apparently merely being governor of Texas while a health-care bill passed without his signature, was enough to merit that label.
Now it's 2008 and Obama is calling for "change". And the Clinton campaign has stolen that expression.
Will it work?
The woman's a weather vane. She'll point wherever the political winds direct her. Anything it takes to get elected, integrity be damned. Only one politician in my lifetime was skillful enough to work that strategy successfully, and Hillary is no LBJ.
Her husband did it to get elected, but unlike Johnson, he didn't accomplish much outside of enacting the Republicans' agenda and calling it his own.
Uh... Senator Obama stole it from John Edwards before Senator Clinton stole it from him. It's what politicians do. The question is: do they mean it?