Sunday, July 01, 2007

In Los Angeles:

Corner of Venice and Sepulveda (just north of Culver City, east of the 405)

Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of "The Simpsons" fame, in the latest example of marketers making life imitate art.

Those stores and most of the 6,000-plus other 7-Elevens in North America will sell items that until now existed only on television: Buzz Cola, KrustyO's cereal and Squishees, the slushy drink knockoff of Slurpees.

It's all part of a campaign to hype the July 27 opening of "The Simpsons Movie," the big-screen debut for the long-running television cartoon, which loves to lampoon 7-Eleven as a store that sells all kinds of unhealthy snacks and is run by a man with a thick Indian accent. [...]

The U.S. locations where a 7-Eleven store was transformed into a Kwik-E-Mart are New York City; Chicago; Dallas; Denver; Burbank, Calif.; Los Angeles; Henderson, Nev.; Orlando, Fla.; Mountain View, Calif.; Seattle; and Bladensburg, Md.


Just how long are those metal cartoon characters going to stay on that wall, do you think?

By Blogger bolo, at 7/02/2007 7:51 PM  

You think they'll get stolen?

These are 24hr stores, so I doubt it will happen before the promotional period ends at the end of the month.

Interesting idea though.

By Blogger Quiddity, at 7/02/2007 8:37 PM  

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