What Jonah Goldberg is trying to say:

You've heard that Goldberg's book, originally titled

Liberal Fascism: The Totalitarian Temptation From Mussolini to Hillary Clinton

Has now been changed to

Liberal Fascism: The Totalitarian Temptation From Hegel to Whole Foods

Which has some people scratching their heads, since John Mackey, founder and chief executive of Whole Foods, is a libertarian and greatly opposes "The Left".

But when Goldberg mentions Whole Foods, what he's really referring to are sandal wearing, granola eating, Volvo driving hippies. Even if the consumer demographics don't reflect that (Whole Foods is popular in upscale neighborhoods where people are willing to pay more).

Goldberg also like the alliterative nature of the subtitle. He could have called his book

• Liberal Fascism: The Totalitarian Temptation from Castro to Child Safety Seats
• Liberal Fascism: The Totalitarian Temptation from Mao to Medicare
• Liberal Fascism: The Totalitarian Temptation from Stalin to Sarbanes-Oxley

posted by Quiddity at 6/28/2007 12:21:00 AM